This is a Motion Graphics Ident we created for Atreum. To be used on their homepage as a part of their brand identity. It was created in the 3D physics engine – Blender. There are 8,268 Dominos in total. Each Domino has a material added which gives it the the shiny plastic look. Various lighting was arranged in the scene and then we set up various wide-angle camaras to do panning shots. These are exported and are then polished off in a editing program – adding distance blur and piecing the footage together.